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MARKETING STRATEGY

Kinshasa is home to some giant billboards and marketing agencies in the country, and to attract students and build awareness of our school in this city, we will work with all these marketing companies to implement our marketing strategies as follows:

01
Open Houses and Tours

Organize regular open houses and campus tours for prospective families to experience the school firsthand. Offer personalized tours for families who cannot attend scheduled events.

02
Targeted Marketing Campaign

Launch a targeted marketing campaign with catchy ads on billboards, brochures, flyers, newspapers, posters, television and radio channels, social media platforms, etc., highlighting the school's key features and achievements.

03
Partnerships & Aid

Partner with local community organizations and businesses to promote the school. Offer scholarships and financial aid to students from low-income families.

01
Open Houses and Tours

Organize regular open houses and campus tours for prospective families to experience the school firsthand. Offer personalized tours for families who cannot attend scheduled events.

02
Targeted Marketing Campaign

Launch a targeted marketing campaign with catchy ads on billboards, brochures, flyers, newspapers, posters, television and radio channels, social media platforms, etc., highlighting the school's key features and achievements.

03
Partnerships & Aid

Partner with local community organizations and businesses to promote the school. Offer scholarships and financial aid to students from low-income families.

Equipment

We will equip our school with modern technologies to ensure advanced and practical learning. Here are some of the technological equipment we will have:

  • Interactive whiteboards: They allow teachers to post information online and annotate it live. Students can also write and draw answers on the interactive whiteboard.
  • iPads: They are a great educational tools because they allow each student to navigate information at their own pace. Teachers can also use iPads to create multimedia presentations and interactive quizzes.
  • Computer laboratory: Our students will to have access to high-quality computers to conduct research, develop programming skills, and use media creation software. A well-equipped computer laboratory is therefore necessary.
  • 3D printers: They allow students to design, manufacture and test product prototypes using appropriate softwares. Students can also create 3D models in class to visualize different concepts.
  • Monitoring Systems: Safety is paramount in our school, and we will invest in modern surveillance systems that can detect suspicious behaviors. This will make our students, teachers, and parents feel safe in the learning environment.
  • Laboratories: Our students will have access to laboratories for all organized sciences and disciplines (chemistry, biology, geography, economics, languages ​​and culture) which must be of good quality, equipped with the latest generation equipment, software and hardware. visualization, internet connection, etc.

By implementing these modern facilities, we can guarantee advanced and practical learning for all students at our private school.

Partnerships

We will target schools and training institutions at all different levels that we organize in both countries for twinning and exchange of experiences.

In Canada, partnerships between Canadian schools and schools in other countries are regulated by the Ministry of Education and are based on educational agreements. These agreements are established to guarantee the quality of education, protect the interests of students and encourage cultural exchanges.

One of the main rules for Canadian schools is to ensure that partner schools abroad meet the quality standards of Canadian education. Partnerships must also be approved by the relevant authorities, namely the Ministry of Education.

Canadian schools can partner with educational institutions abroad for exchange programs, research programs and teaching programs. These partnerships can be beneficial for Canadian students who can acquire new experience and new skills by exchanging with foreign students.

It is important to note that partnerships with foreign schools must respect Canadian laws regarding data protection and student privacy. Canadian schools must also ensure that their foreign partners comply with applicable rules regarding student safety and protection.

In short, Canadian schools can establish partnerships with foreign schools, but must respect the rules and regulations in force to preserve the quality of education and protect the interests of students.

Partnerships between American schools and foreign schools are subject to strict regulations in the United States. According to guidance issued by the Department of Education, the “Facilities Sharing Agreement” can be used to establish partnerships between U.S. schools and foreign schools. This agreement allows two separate schools to share the same physical facilities for a defined period of time.

However, it is important to note that the partnership between U.S. and foreign schools must comply with U.S. state and government regulations. U.S. schools must obtain approval from the state education minister before forming partnerships with foreign schools. Foreign schools must also meet American education quality standards, as set by the Council for Higher Education Accreditation (CHEA).

It is important to note that partnerships between foreign and American schools are becoming more and more frequent. Educational institutions seek to establish international programs to provide their students with the opportunity to gain multicultural and international experience. However, to establish a successful partnership, schools must comply with current regulations and work together to provide quality education to their students.

A partnership between Friendina College and the Canadian & American schools is extremely beneficial to Friendina College students. Not only do students have the opportunity to meet international classmates and experience new cultures, but they also benefit from top-quality teaching.

This is especially true for computer science students, as the partnership allows for the sharing of knowledge and technology. Students are exposed to new skills and techniques, while teachers can discuss best teaching practices. This partnership also helps facilitate recruitment for local companies, as students receive high-quality training that prepares them for their future careers.

In short, the partnership between Friendina College and the Canadian & American schools benefit not only students, but also local businesses. It illustrates the power of international education and collaboration between different schools to enhance students’ potential and prepare the next generation for global opportunities.

The partnership between Friendina College and the Canadian & American schools will need to be established in a strong and efficient manner to maximize benefits for students. Collaboration should be done by developing a clear plan that highlights the objectives of each party, identifying areas of cooperation and defining the conditions of the partnership.

Student exchanges, joint education programs, teacher training workshops, and collaborative research are all areas in which schools can work together to enrich the student learning experience.

This partnership will also foster cultural diversity through the exchange and understanding of different educational perspectives. By strengthening connections between schools, students can gain a global perspective on education, which will prepare them for success in an increasingly connected world.

In short, the partnership between Friendina College and the Canadian & American schools will need to be based on careful planning and close collaboration to ensure mutual success in achieving educational goals.

Research and Development

We will continually ensure the improvement of our curriculum by following the latest developments in the field of education. Research and development programs have become a vital part of improving education in schools.

In the Democratic Republic of the Congo, our students will benefit from the continuous improvement of our curriculum through the implementation of the latest advances in education. We will also monitor the developments in the Canadian and American schools to ensure we remain current and competitive in our educational approach.

The research and development’s goal in the education sector is to enable educators to develop new approaches, techniques and methodologies that will improve our student learning. Our teachers will be encouraged to work together, to share knowledge and experiences with the goal of improving the curriculum and providing quality education to our students.

In summary, we believe that research and development in education is essential for continued growth and improvement of our curriculum. We will continue to monitor the latest developments in the field of education, not only in the DRC but also in neighboring countries, in order to provide our students with quality education that prepares them for success in life.

CONCLUSION

Friendina College is committed to providing a high-quality education that prepares students for success in a rapidly changing world. With a focus on innovation, inclusivity, and excellence, we aim to become a leading educational institution in the region. By implementing these elements, we will open a school with the Canadian and American norms and standards that provide superior quality education. We are confident that our project will be a success and that we will be able to provide better education for future generations.

The establishment of Canadian and American norms and standards for the school we want to open is essential to ensure high quality education. By aiming for such a standard, we can ensure that our students will be able to compete with the best students in the world. Additionally, our commitment to excellence in education means that we will strive to find the best teachers and educators to work with our students. We are confident that these top quality teachers will be able to give our students the best education imaginable.

We believe our project will be a success because of our commitment to quality, as well as the enthusiasm and involvement of our team members. We are committed to providing future generations with a high-quality education, as we believe it will have a positive impact on the future of our community.

FINANCIAL ANALYSIS

The initial investment required to establish Friendina College is estimated at US$1,821,530.00 (taxes included). Revenue will primarily come from tuition fees, with additional income generated from fundraising events, donations, and grants. We project a steady increase in enrollment and revenue over the next five years, with a goal of achieving financial sustainability by year three.

56%

Infrastructure

28%

Equipments

5%

Registration & Authorizations

11%

Management

GET INVOLVED!

Are you interested in the project? Reach out to us today via email at business@friendinacollege.com and our team will revert back to you immediately with the next steps. The return on such an investment is incredible, but also bringing this school to life is equivalent to giving hope to millions of young Africans whose entrepreneurial spirit is on the rise.